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Smilee AI Chat Platform – Intelligent automation and a human touch

Combine top-tier AI, powerful workflows and experienced chat professionals on one seamless platform. Optimise your conversion and deliver an outstanding customer experience.

Smilee products

Five ways to use chat in sales and customer service

Smilee AI Chat Platform is a chat platform for sales and customer service by the Finnish company Smilee Oy. It brings AI chatbots, live chat for your own team and, when needed, Smilee’s professional chat agents together in one solution.

The product family has five packages: Starter, AI Assistant, AI Agent, Toolbox and Conversion Drive. They differ in how much of the conversation AI handles, how much your own team handles, and how deeply the chat connects to your business systems.

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Starter

Best for: Companies getting started with chat on their website.

Starter is Smilee’s entry package. A chatbot built from a ready-made template collects leads and contact requests and answers frequently asked questions, while the live chat app lets your own team answer customers in real time.

  • check_circle Chatbot for leads, contact requests and FAQs
  • check_circle Ready-made bot template and an easy visual editor
  • check_circle Live chat app for one service team (3 users)
  • check_circle In-app statistics, onboarding support and an optimisation meeting
Most popular
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AI Assistant

Best for: Companies that want AI to answer customer questions around the clock.

AI Assistant is an AI chatbot powered by generative AI. It uses your website and Q&A database as its source material, so it understands questions customers type in their own words and answers them with your company’s own information. When a human is needed, it hands the conversation over to live customer service or collects contact details.

  • check_circle Everything in Starter
  • check_circle Learns from your website and Q&A database
  • check_circle Customisable bot role and instructions (prompts)
  • check_circle Handover to live chat or contact detail collection
  • check_circle Comprehensive reports, admin training and two development meetings a year
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AI Agent

Best for: Organisations whose customer service needs data and actions from back-end systems.

AI Agent is Smilee’s most advanced AI solution. Beyond answering questions, it masters a chosen subject area in depth, works with back-end systems such as your CRM through integrations, and recommends suitable products to customers. Smilee delivers AI Agent as a turnkey solution together with you.

  • check_circle Everything in Starter and AI Assistant
  • check_circle Integrations with back-end systems, e.g. CRM
  • check_circle Automatic product recommender
  • check_circle Turnkey delivery with 2–4 workshops at the start
  • check_circle Four optimisation and development meetings a year
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Toolbox

Best for: Customer service and sales teams that serve customers themselves in live chat.

Toolbox is Smilee’s live chat package for your own team. It includes a live chat app for one or more teams, three chatbots in the chat window or embedded in your site’s content, and a mobile interface for answering chats on the go.

  • check_circle Live chat for one or more teams (6 users)
  • check_circle Three chatbots in the chat window or embedded in content
  • check_circle Easy-to-use editor for building bots
  • check_circle Mobile interface for managing chat
  • check_circle Onboarding and team training support
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Conversion Drive

Best for: Larger organisations with several teams and channels that want chat to be a measurable sales channel.

Conversion Drive is Smilee’s tailored all-in-one solution. It includes unlimited chatbots, WhatsApp integration, API integrations with systems such as DMS, CRM and ticketing, and the Online Expert Team: Smilee’s chat professionals who serve your customers on your behalf. Features are agreed per customer.

  • check_circle Unlimited chatbots
  • check_circle WhatsApp and API integrations (DMS, CRM, sales pipeline, ticketing)
  • check_circle Online Expert Team – Smilee’s chat professionals
  • check_circle Chat embedding on third-party sites and extensive multi-team support
  • check_circle Continuous customer satisfaction measurement (e.g. NPS)

How the products differ at a glance

The table shows what each package includes as standard. Packages can be extended with add-ons, and Conversion Drive is always tailored to the customer’s needs.

Comparison of Smilee chat packages
Feature StarterAI AssistantAI AgentToolboxConversion Drive
Chatbot for leads, contact requests and FAQs Included Included Included 3 bots Unlimited
Generative AI that learns from your website Not included Included Included Not included Not included
Customisable bot role and prompts Not included Included Included Not included Not included
Live chat app for your own team 3 users 3 users 3 users 6 users Multi-team
Back-end integrations (e.g. CRM) Not included Not included Included Not included API
Automatic product recommender Not included Not included Included Not included Not included
WhatsApp Add-on Add-on Add-on Add-on Included
Smilee chat professionals (Online Expert Team) Not included Not included Not included Not included Included
Turnkey delivery and workshops Not included Not included Included Not included Not included
Optimisation and development meetings 1 2 / year 4 / year 2 / year Agreed
Customer satisfaction measurement (NPS) Not included Not included Not included Not included Included
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Add-ons and integrations

Packages can be extended with add-ons that take chat to new channels and connect it to your business systems.

  • WhatsApp integration

    Customer service on WhatsApp too, includes 6 users.

  • AI Chatbot for WhatsApp Business

    An AI chatbot that also answers customers on WhatsApp Business.

  • AI assistant for live chat

    AI that assists your agents in live chat conversations.

  • AI in-page bot

    An AI bot embedded directly in your web page content.

  • AI recommender

    AI that recommends suitable products to customers.

  • Suomi.fi authentication

    Strong authentication for chat and chatbot, e.g. for public sector services in Finland.

  • Frends integration

    Connects chat and chatbot to back-end systems via the Frends integration platform.

  • Softera and TwoDay integrations

    Chat contacts straight into contact management.

How does the hybrid model work?

1

AI filters and serves

The AI handles routine questions and identifies the customer’s need and mood within seconds.

2

Smart handoff to a human

If the AI detects a complex issue or a major sales opportunity, it hands the conversation seamlessly to an expert.

3

Continuous coverage

When your team is away, the AI or Smilee’s outsourced team makes sure no contact goes unanswered.

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System status

Hybrid mode active

Why choose Smilee?

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Easy integration

Connects seamlessly with leading CRM and marketing systems like HubSpot and Salesforce.

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GDPR assurance

Data stays safe on European servers. Full data protection and compliance.

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Local NLP

Best-in-market understanding of Finnish and Nordic languages. AI that speaks and grasps nuance.

analytics

Comprehensive analytics

Track conversions, response times and customer satisfaction through a real-time dashboard.

Proven to perform better

35%

Average increase in leads after deployment.

92%

Customer satisfaction in services using the hybrid model.

24/7

Always ready to serve, with no working-hour limits.

Deep integrations

Smilee AI Agent + Frends: deeply integrated AI

Many chatbots only serve information. When the Smilee AI Agent is connected to your organisation's back-end systems through the Frends integration platform, it retrieves up-to-date information from customer registries, ERP systems and other critical systems – and writes data back when needed. Silos disappear and data moves directly between systems.

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Waste management

Customers can check the next collection day or place a pickup order directly in the chat. The AI Agent fetches the information from the ERP system and creates the order automatically.

school

Educational institutions

Students can enrol in courses or check their study records directly through the AI, which communicates straight with the student information systems.

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Automotive

The AI Agent can check spare-part availability or book a service appointment directly from the parts system or the service calendar. Customers can also book a test drive and receive confirmation of the time.

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Municipalities and cities

Residents can submit fault reports or book facilities directly, and the AI Agent delivers the information to the right case management system without intermediaries. Smilee also supports public-sector Suomi.fi authentication, enabling broader integrations and possibilities.

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Security & compliance

Built on European data protection standards

Your customer data remains fully protected. Smilee runs on secure EU infrastructure with privacy embedded into every feature by design.

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EU-based infrastructure

All core application data and conversations are hosted and processed within high-security data centres located in the EU/EEA.

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Native GDPR compliance

Ready-to-sign Data Processing Agreements (DPA), built-in data minimization and streamlined right-to-erasure workflows from day one.

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Transparent subprocessing

Full visibility into all integrated services and subprocessors. Any data transfers outside the EU are always secured using official EU Standard Contractual Clauses.

Frequently asked questions

What is Smilee AI Chat Platform?

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Smilee AI Chat Platform is a chat platform for sales and customer service developed by the Finnish company Smilee Oy. It combines AI chatbots, live chat and Smilee’s professional chat agents in one service. Smilee was founded in 2014, and the platform is developed in Finland.

What products does Smilee offer?

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Smilee offers five chat packages: Starter (chatbot and live chat for getting started), AI Assistant (generative AI chatbot), AI Agent (AI agent integrated with back-end systems), Toolbox (live chat package for your own team) and Conversion Drive (tailored all-in-one solution including Smilee’s chat professionals). Add-ons such as WhatsApp, Suomi.fi and Frends integrations are also available.

What is the difference between AI Assistant and AI Agent?

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AI Assistant answers customer questions with generative AI, using your website and Q&A database as its source. AI Agent does the same, but is also integrated with back-end systems such as your CRM, masters a chosen subject area in depth and recommends products. AI Agent is delivered as a turnkey solution through workshops with Smilee.

What is the difference between a chatbot, an AI chatbot and live chat?

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A chatbot (for example in Starter and Toolbox) guides the conversation along pre-built paths and works well for collecting leads and contact requests. An AI chatbot (AI Assistant and AI Agent) understands freely typed questions and generates answers with AI. In live chat, a person serves the customer: either your own team or Smilee’s chat professionals.

Which Smilee package is right for us?

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Choose Starter to get started with chat. Choose AI Assistant if you want AI to answer questions around the clock. Choose AI Agent if the chat needs to fetch or record data in your systems. Choose Toolbox if your own team serves customers in live chat. Choose Conversion Drive if you need several channels, integrations and Smilee’s experts serving your customers. Smilee’s experts will help you choose during a demo.

Which systems does Smilee integrate with?

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Smilee integrates with CRM and marketing systems such as HubSpot and Salesforce, and through its API with systems such as DMS, ERP and ticketing. WhatsApp, Suomi.fi, Frends, Softera and TwoDay integrations are available as add-ons.

Is Smilee GDPR compliant?

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Yes. Smilee stores and processes the service’s core data and conversations in data centres in the EU/EEA, provides ready-made data processing agreements (DPA) and is transparent about its sub-processors.

Which languages does the Smilee chatbot support?

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Smilee’s AI has an excellent grasp of Finnish and supports more than 50 other languages, including English and Swedish.

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Ready to supercharge your customer interactions?

Start your journey toward smarter customer service today. Our team is ready to help you find the right solution for your business.

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